MFB - My Food Bag

[Lego_Man]

Am liking the look of the shape of the linear chart, edging up and up, on the improve. The recommencement of dividends makes this much more sound. Holding

Same, good looking chart. Food price inflation is well under control and hopefully they've continued to build operating efficiency. I've noticed aggressive promotion around Olympics too with special promotions/add ons etc.

Generally they're pretty good with continuous disclosure so no news is good news IMO.

[sb9]

Could hit 20c as ASM approaches and watch for outlook statements at meeting for further price direction.

[stoploss]

Could hit 20c as ASM approaches and watch for outlook statements at meeting for further price direction.

Sellers have certainly dried up.

[silverblizzard888]

Vegetables have remained extremely cheap and they are performing really well on the branding front. Profit margin should look pretty good and sales holding up fairly well, afterall who wants to spend too much time cooking when you could spend more time watching the olympics!

[stoploss]

Vegetables have remained extremely cheap and they are performing really well on the branding front. Profit margin should look pretty good and sales holding up fairly well, afterall who wants to spend too much time cooking when you could spend more time watching the olympics!

I've got a big issue with everytime I go on social media there is an add for $ 150 off Hello fresh. I know MFB have some of the same discounts but they seem to have been going on forever from Hello Fresh, are they allowed to loss lead for an indefinate amount of time till competitors go under ? Is this anti competitive ?

[Rawz]

I've got a big issue with everytime I go on social media there is an add for $ 150 off Hello fresh. I know MFB have some of the same discounts but they seem to have been going on forever from Hello Fresh, are they allowed to loss lead for an indefinate amount of time till competitors go under ? Is this anti competitive ?

Its $150 off your first box of trash. Then do you pay the full amount for the same trash the next week? thats the only question.

I dont own MFB shares but can tell you MFB product is far superior to HF

[carrom74]

Its $150 off your first box of trash. Then do you pay the full amount for the same trash the next week? thats the only question.

I dont own MFB shares but can tell you MFB product is far superior to HF

That’s why HF reported a 30% drop in revenue. Loss leaders don’t win all the time. Seperately MFB”s picking technology could have been a positive…in managing customer issues

[silverblizzard888]

I've got a big issue with everytime I go on social media there is an add for $ 150 off Hello fresh. I know MFB have some of the same discounts but they seem to have been going on forever from Hello Fresh, are they allowed to loss lead for an indefinate amount of time till competitors go under ? Is this anti competitive ?

Hellofresh have consistently spent more than MFB by 4-5 times on marketing yet MFB have held their ground throughout the years. The market in NZ is small enough that everyone has probably tried the products or know someone who has. Hellofresh has ranked behind MFBs two main meal kits that the extreme marketing spend has had much less impact than you would imagine. Over time its the quality of the product that stands out and MFB are winning so I wouldn't be too worried about Hellofresh's ad spend.

[sb9]

Nice insights on advertising and competitor landscape. Not too long to wait for a trading update.

[Habits]

Sellers have certainly dried up.

Higher than average volume too

who wants to spend too much time cooking when you could spend more time watching the olympics!

Athletes should eat a nutritious and tasty Food Bag to combat "post Olympics blues". Apparently its an actual condition