Part of the whole "humanisation" of petfood trend.
And also treating pets like a child/family.
I read somewhere the in Italy this generation of breeders, dont know what catagory they fit into but lets call them " the woke generation " are not having children but are into pets , specifically dogs ( and small dogs to boot ) as they dont have the decipline or understanding to raise children, understandably when we hear that the dont leave home until the mid to late thirties, but then this was the country that had 1 forward gear in their tanks and 4 reverse.
The pet range will be launched across three online platforms in China in July. In conjunction with our Chinese partner
significant work has gone into finalising packaging, product and distribution channels.
Challenges with trademark registration will see the range marketed as Waitaki Pet and we are enthusiastic about the initial
feedback and potential
I expect to hear/see more about this at the agm on the 27th June.
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Originally Posted by Sideshow Bob
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