We are about a month away from getting the PEL Preliminary Half Year Report and I thought that I should post what I have gleaned from various sources i.e. LinkedIn profiles and Pacific Edge Diagnostics job descriptions etc. thus far.
The intent was to get a feel for progress on the commercial roll out of
CxBladder in lieu of any company release. Because the post is only about that, I have removed the names of the people belonging to the various roles; and, where they have posted personal addresses and work in the laboratory, for clarity, I have used the laboratory address of Hershey Pennsylvania.
Below is a map showing the sales areas where I can identify an Account Manager. For progress since
CLIA registration (March 2013) it looks pretty good to me. Keep in mind that there was an initial recruitment a few months after registration, and then a subsequent one less than a year or so later.
Attachment 6423
Below is the map from the Capital Raising of October 2013 in which Pacific Edge outlined the Sales Territories for the company’s contract sales force. There were
19 listed; but, it looks like we have a new one of ‘Central Region USA’ for a total of
20. The red rings indicate the general sales area. I have not put a ring on Southern California (Kaiser Permanente) as I have yet to identify an Account Manager.
Attachment 6424
Below is a list of the roles identified and the starting and leaving dates (if applicable) as can be seen there are a couple of gaps and there may be a couple of wee errors. The profiles of the staff would indicate that Pacific Edge Diagnostics are gathering some really smart people around who appear to have some great experience; however, note that
75% of the Account Managers have five months or less time to get trained and introduced to their sales regions. Pacific Edge Diagnostics and
CxBladder have though had exposure at Urological Association meetings etc. and approached
LUG's (Large Urology Groups), National & Regional Provider Networks and of course Kaiser Permanente Southern California – so for the few people that they have had, they achieved a hell of a lot.
Attachment 6425
It has been a quiet few month with not much news from Pacific Edge Limited, so I suppose 'idle hands' - but I'm half expecting them (Pacific Edge) to lay out some good news soon, but in the meantime I'm comfortable that they are doing all they can to increase revenue and I'm very happy to be holding.