Moosie ... ever seen a PLS chart
History is interesting sometime
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Moosie ... ever seen a PLS chart
History is interesting sometime
http://www.stuff.co.nz/nelson-mail/n...ives-expansion Having trouble with links so not sure if this will work but the article was in last night's Nelson mail.
Gawd....don't know how one would figure it all out. I guess so. Couple of interesting links.
http://www.seadragon.co.nz/assets/Cl...ort%202011.pdf
http://www.investogain.co.nz/company...-limited-12623
On the second one look at previous names.
Wow...what a history.
Sorry for bringing back memories sparks.
What you say is still relevant today - "It's a cellphone advertising thingy and everyone is getting a cellphone and texts - must be a winner".
Sounds a bit like today except technology has changed. The reason most are investing today is "it's a mobile advertising thingy and everyone is getting a mobile device and connecting - must be a winner"
And no doubt a few years ago what Plus were doing involved a small % of total advertising budgets - just like mobile apparently is only 2% now and heading to 27% - must be a winner.
I know marketing people are 'embracing' consumers more and more .....web, mobile and all that.
So somebody has to help with that 'embracing" - the likes of SNK and MBE
I have a sizeable chunk of MBE. In spite of a reasonable amount of research I still have no idea how they make money, where does their cash flow come from.
Some 118 pages of stuff on SNK and nothing about where their cash comes from. mBE is even a greater mystery.
Does anybody actually know where the likes of SNK and MBE get their income from? What are the drivers of income?
Do they charge for creative? Get a cut on each time a ad appears? Or when a mobile voucher is redeemed? I have no real idea.
All I know Plus got 50 cents everytime somebody texted Coke or other big names. A sure winner.
Interested in extending my knowledge
.
Heh Winner....you may get an avalanche of posts as the question has been asked and answered many times before.They arrange advertising on phones tablets etc and clip the ticket every time someone responds.That's my very simple view but no doubt you will get an array of high tech answers soon.
Regards
Moosie..... Re the comment on Xero there was an interesting post that said if you are not in Xero when their Americas Cup presentation takes place to US accountants then you may miss out.It will be interesting to see if that timing is successful and creates interest.
Regards
Yes. I work for a business that spent over 19 million last year on advertising. This business now has over 50% of internet touchpoints via mobile devices, it seems a no brainer that some of this spend will be focussed within the SNK domain for 2013/14?...surely.