To give everyone an idea of how quickly things are changing in China with the domestic IF market :
Junlebao only entered the IF market in scale in 2017, after commissioning a purpose built IF production plant in 2016. What gave the company confidence to go ahead with the brand new plant in 2016 was that China consumers were prepared to buy its IF products when it entered the market in 2014 and its market share was growing.
From a standing start, this company now sells over 50m cans of IF a year. Puts a lie, doesn't it, to the notion that China mothers will never trust China brands again.
It has commissioned another new plant which will come on stream in 2020 -
https://www.dairyreporter.com/Articl...-Dairy-by-2020
Wake up, guys, and only invest with as much full knowledge as you can possibly obtain of what's happening in China. ;)