Originally Posted by
iceman
Thanks for the link to this interesting article MAC.
It is a not so veiled warning to Parmalat & Crosby Textor to not make "extravagant claims or unfair comparisons ".
This is the part I really like:
"However such an approach on its own is not only questionable in terms of effectiveness, it also smacks of desperation and failure to understand that issue management demands a lot more than just media. With A2 milk now on sale in the United States and reportedly pushing into Parmalat’s home market in Europe, a negative media strategy alone is no adequate response to strong competition and very effective marketing."
Interesting times indeed !