Wow, thanks for that.
I've raised my buy order. Quick, somebody sell to me, lol.
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I'm a hobbiest beekeeper. This seasons Honey flow came earlier than average and was much more condensed i.e it was very strong in Dec. The nectar flow in Auckland stopped early Jan. Normally it would be late Feb.
Beekeeping is local, local beekeepers know the local flowering times and probalby would base a forecast on that. I wonder if in Feb Comvita did a centralised desktop exercise of hive honey weight to date and applied historic nectar gains not considering where in the nectar cycle they were at i.e what is left to flower.
I suspect industry insiders not necesarilly comvita insiders have been selling comvita.
I think Comvitas value is in honey marketing not honey production.
Like Feltex, Pumpkin Patch and CBL as brands are worth mega bucks?
Brands are only worth something when money can be made.
Accept that Comvita the company is an unmitigated disaster when it comes to being a business - lousy planning, no idea of how they are going, no real strategy and now, Comvita as a brand will lose a lot of its brand value with MPI's manuka standard imo.
I'm in at $6.85 :D .... (Knowing my luck it should start to fall)