Was reading (skimming through) this scholarly paper on Behavioural Finance on which the author was trying to tie together the psychiatry of self deception and the concept of the "Folly of Fools" and how it related to investing on the stock market.
Was pretty scholarly but quite interesting none the less ......and some of the behaviours seem to be mirrored on this and other threads.
And no the author was not Balance's mate at the London School of Economics (or was it some other institution) that keeps tabs on a few threads on Sharetrader looking for raw material