Based on Eugene Williams (EW) actions of starting a new business after leaving NZA probably demonstrates a disagreement over how the business was run and the strategy that was used. It seems David Sena (DS) wanted to pursue a high growth, high profit business selling low cost cars, while EW wanted a business that stocked cars at every price range with a customer oriented focus (I'm speculating of course) with slower growth and lower profits.
DS looks like he was at the back end organizing the logistics of shipping cars from Japan, while EW was in charge of the sales. The final straw came last year on consistent decline of the business for consecutive years and DS probably getting frustrated with EW's mid way strategy of selling low cost cars at low margins and low growth. The two probably had a lot of disagreements to the point they had had it with each other. The board seemed to have sided with EW and so DS decided to force a overhaul of the whole board, so everyone left and he has since appointed a management team that is pursuing his strategy.
The comments made in this article seems to suggest a difference in strategy being the main point.
https://autotalk.co.nz/former-2-chea...d-car-startup/
"Well-known as one of Eugene Williams key lieutenants at 2 Cheap, Yang left soon after Williams, following the fallout as Williams relationship with David Sena, the fellow founder of 2 Cheap, collapsed."
"Yang states that his strategy for the new business is to prioritise customer satisfaction, staff care, and working with excellent suppliers."
Profits are important, but doing the right thing is even more crucial, says Michael. He is committed to always prioritising quality over profits, even if that means growth may be slower.
We believe that honesty, transparency, and treating our customers with respect is the only way to do business, says Yang. We are excited to bring a new kind of used car business to New Zealand and change the industry for the better.
All these comments seem to be directed at NZA who in the past has been caught out for doing the opposite.
2 Cheap Cars fined nearly $438,000 over 'deliberately misleading' ads, documents (2019)
https://www.rnz.co.nz/news/national/...-ads-documents
Watchdog received 16 complaints against 2 Cheap Cars (2017)
https://www.stuff.co.nz/business/976...t-2-cheap-cars
2 Cheap Cars to pay more than $320,000 (2017)
https://www.nzherald.co.nz/business/...D4UJB45VTZJ5M/
Of course that was in the past and the hope is that the new management team are running the business in a more professional and upright way.