Those deals are for attracting people to the travel expos, they are so limited and timing wise not an opportunity for most..sector specific Air NZ marketing is impressive and like all processes will seek continuous improvement however none of these processes will be a game changer. fuel is the key until is changes imho they are stuck in the current competetive dynamic market, they will attract the market share as before based on their current channels, just like others will exploit their respective channels, new networks have a real lag to be developed...