I'm no TA expert, leaving that title to Hoop, but the $2 support/resistance line was broken which is historically significant. The current trend can be comparable to that during 2007 with similair highs/lows and volatility in trading as per the chart below (I'm not saying this is a repetition of the GFC). The death cross was observed in mid-May and the cum-div price bounced off the 200 day MA, establishing the downtrend channel.
TA is in no means a prediction of the future, merely a representation of investor behaviour that can reveal trading patterns to those who are willing it see it. The fundamentals may well be spectacular, which have been discussed at great lengths over the past few months, but buying at the wrong time in a cyclical stock's swings can be harmful.
DYOR and be careful.
http://puu.sh/r8xdf/6f0794d010.png