Originally Posted by
LaserEyeKiwi
I think another possibility behind the motivation for this deal is that the planned growth drivers for Sky may not be performing as expected. Streaming services around the wall have all recently hit a bit of a brick wall in terms of user growth - its possible Sky is also experiencing this with NEON & SkySportNow. Add the other big hope - Sky Broadband - into the mix, and that also might be doing less stellar than expected as it struggles to compete with the stickiness of the big players mobile/Broadband bundle deals, especially with a newly resurgent 2 degrees.
In other words: Desperation. Desperation for revenue growth might be driving this deal.