Sign of the times... more people want housing than there is housing to be had, whether it is homes or retirement village units, makes no difference. OCA should be capitalising on this and adjusting their pricing to reflect the demand. Not going to impact their ability to sell as their buyers will be getting more for their home when they sell in this market.
My worry, which I've previously said is that low OCA prices could be seen by their customers as lower quality which is a real concern.