Agree, I don't get it.....
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May be it's plan B as Plan A isn't cracking the sales that were expected.
I think this is a great move. If I found blood in my urine I would still go to my GP to discuss the implications but would order a test immediately.
I really like the idea of having direct control of a diagnostic process.
Power to the patient I say. Good on them.
Well why don't we look at the pros and cons of this:
Pros:
Establishing a new sales channel with limited overhead and (with approval) can be replicated in other markets relatively easily
Create pull demand for the test from the end user to help raise awareness of the test with GPs and health professionals
End user can order and complete the test from home saving an initial consultation and potential embarrassment
Changing the expectations of the consumer and positioning the test almost as a consumer product (obviously requires expert interpretation but similar to pregnancy tests)
Cons:
A bit of upfront cost sure (but all the other systems/logistics are set up so it can't be hard)
Struggling to think of other downsides.
Just my 2c.
Why would you do that? Order a test that is, the chances of it being cancer is tiny, your doctor will just tell you to give it a few days if you have no other symptoms and then he will be checking for lots of other things before even considering bladder cancer.
To me this is scary if they think this is going to help them toward there 5 year goal.
Now all the marketing team have to do is hand out leaflets for the self service at the next hypochondriac convention and bingo.
Some of the posters here are showing how behind they are with marketing and promotion of products these days with their thoughts on the e-commerce site!
Any business or product these days will have a web-site as a reference and profile point - it is simply good practice.
Heck, even my cleaners have their own web-site!
No point showing your ignorance here, folks.
What a GOD AWFUL idea for PEB to sell it's product directly from its website.
Selling your product directly on your website is such a STUPID idea.
Why would any company want to sell it's own product on its own website?
Ecommerce websites are so EXPENSIVE to set up and maintain.
This is a total red flag.
[Note: 100% sarcasm]