Originally Posted by
Beagle
You are right to be concerned about that and I am too to the point where I have raised the issue about pricing several times with Earl since November 2020, most emphatically as recently as last week. My message seems to keep falling on deaf ears. He doesn't seem to have the confidence to price the units in line with house price increases despite very strong sales being reported recently. I note ARV's approach in their recent newsletter is very different.
The plain fact of the matter is you can talk about growth, business model transition, the point of inflection and other nice ESG carbon neutral B.S. aspirations until you are blue in the face but underlying earnings have not grown under Earl's leadership whereas wages costs have grown dramatically. I also raised that point with him last week. Seeing as costs have risen so dramatically pricing MUST go up by a commensurate amount, that was the main message in my email.