Partnerships and Bundling
Quote:
Originally Posted by
CraftyBeer
Yep a 20% increase in Neon price after just one year. I swore I'd never be a SKY customer again yet here I am - sucked in by the $9.99 offer last year (via SPK). We don't watch a lot of Neon so not sure we'll be long-term, but it was definitely one of the smarter things SKT has done in a while.
Yeah I think Sky are doing well getting their brand back out there in various guises. Consider the key partnerships they currently have:
Spark: Cheap NEON (even when the price goes up, $11.99/month is an absolute steal in my view for the range of content Sky put on NEON these days). Also the Sky Sport NOW/Spark Sport bundle for $49.99/month is a very compelling offer for big sport fans.
Vodafone: Much less successful, but Vodafone TV does allow people to stream all of their content and gives cheaper access to core Sky channels (no MySky fee). The STB still needs a lot of work in key UX area in my view, but it does not seem that Vodafone are spending any more money on the product. A shame, but the partnership is still there.
Vocus: Sky Broadband recently soft launched. I expect the ties between Vocus and Sky to become closer and closer over time. Not making any merger predictions here, but Sky are interested in Sky Mobile so it makes sense to leverage Vocus' capabilities here since they are providing the broadband. Vocus also offer energy bundles so it does not take much of a stretch of the imagination to see Sky soon offering mega bundles that include:
- Sky BOX or Streaming Services
- Ultra Fast Broadband
- Mobile
- Energy
Basically all of your core utilities on one convenient bill.
NZR: The recent partnership to stream SR Aotearoa on RP in core European markets not previously available to RP is a great move. Hopefully Sophie will be able to update us at the next results in terms of how well it went (or not), key learnings etc. Vision for future collaboration with NZR using RP...
I would like to see Sky get a deal with NETFLIX. Would be great to be in a position to offer NETFLIX (HD) + NEON bundle for $25/month standalone. Only $20/month if you take Broadband. Upgrade to NETFLIX Ultra 4K for +$5 if you want (like you can with Spark).
You could even offer NEON + Sky Sport NOW bundles. Or NETFLIX+NEON+Sky Sport NOW bundles.
There are so many ways customers can be rewarded for bundling, and we are really just at the beginning.