Originally Posted by
JeremyALD
The one saving Grace is their sports coverage is fantastic. Fanpass could of big much bigger at the old price point if they promoted it more. I think they were worried they'd lose full subscription customers to the service.
I think sky needs to move quickly, however it seems like they're wanting to hold onto things like the Lions to keep their customers. How long can huge sporting events go on for? Eventually there's going to be a year with no world cups that people are hugely interested in and subscriber's will fall sharply. Seems like there just waiting for that to happen before changing their approach?