Originally Posted by
winner69
Slide 20 on preso is revealing -- all about New Sales
Compared to H120 (pcp)
New sales volumes up by 61 units (73%)
Average price of villas down by 21%, Apartments down 17% and care suites down 33%
Add it up and the 73% increase in volume sales led to a 36% gain in dollar sales (this is where they play the old mix by development by region trick)
But the 73% increase in volume and the 36% gain in sales $ on pcp somehow resulted in margin being down 8% in $s
They don't disclose separately for villa, apartments, care suites so can't assess costs - but on an average unit cost is down 6%. With average sell price down 21% the average gain per new sale was down 47%
So that's how you sell heaps more (73% more new units) and make 8% less
I need to digest further and think about what it really means