The interesting thing is that the "Movies + Soho + MySky" part of that bundle is effectively a NEON subscription at $15 a month ($10 if you are with Spark) which has essentially the same content and the NEON functionality of instant streaming making the MySky recording/series link feature redundant for that content, so you are effectively paying $73 or $78 a month extra the for the "Starter + Entertainment" portion.
I agree with you that MySky should be free.