But the people that used to shop at HGL now have greater choice why would they shop at HGL when they have cheaper more fashionable alternatives at the likes of top shop H&M and Zara .This is the crux of the issue HGL cannot be everything to everyone going forward which is what they have successfully done up until now. I maintain they will struggle on an number of fronts including but not limited to price, product quality, product desirability, retaining existing shoppers in the face of the above.