Originally Posted by
skid
This thing about insurance coverage keeps coming back to mind..could that be what makes or breaks this co.? Getting Insurance co.s on board?--Lobbying large Insurance co.s must take a bit of skill. After getting their attention,you would need to come up with some sort of deal(discount?) that benefits the bottom line.--what kind of sweetener do the competitors offer? (does it involve a discount on other product or services from the competitors(if they have any) Do the decision makers have any ties with the competitors?
I remember once I visited a friend in the States who was a PA(pretty much the same as a doctor) I ended up going to a free dinner and Sting concert with her,compliments of a pharma co. for some diabetic drug. (had to listen to a half hour speal on the benefits etc. of the drug.---(thats why I asked if the competitors were part of a large firm etc--do they have clout?)
I guess one benefit of the disappointing sales is that it forces us to all expand our thinking past the good product and out into the market place.
Ive seen some documentary's on some of the things that huge corp. get up to (Marsanto in particular,but Pharma co.s are also notorious and it isnt a pretty picture) One could discount it as conspiracy stuff.( but then there was that Sting concert) ?? As a side bar--the doctor who she was associated with was an obviously educated black guy who looked pretty professional all decked out in a dark suit and tie--after the talk ,when it came time for the concert he ducked into some room and changed into some outfit that looked like a scene out of some American jive movie--It was more of a hoot than even me sitting there trying to look like a doctor:p