Originally Posted by
Blair
To me it seems more like they understood their priorities and had a clear strategy. I also expect that back when they entered into the license agreement, they were not particularly well known here nor were they a $6b company.
But whatever way you look at it, they will be in a stronger position when it comes time to renegotiate the licensing agreement. Whether that means entering the market themselves under a brand which is increasing in recognition or merely using that as a means to get more from the agreement, I guess time will tell.
A similar question was asked at the AGM about where to buy a2 milk. I find it more curious that Fresha Valley doesn't do more to market the benefits. I wonder what the reason is.