Potential price increases
The cost-cutting and revenue-stabilisation push could include clawing back some of the cost its new Saanzar contract, given the changed rugby landscape or, potentially, Sky Sport or Sky Sport Now price rises.
On an analyst conference call, in reponse to questions about falling average revenue per customer, Moloney noted, "Wee haven't done a price increase for some time.
https://www.nzherald.co.nz/business/...SR6WOJALMU2UE/
Sky TV warns price of Sky Sport may need to rise despite profit jump
https://www.stuff.co.nz/business/124...te-profit-jump
only way to keep the company going long term i guess. keep milking the punters