I think some were selling in readiness for piling into the subordinated bonds Heartland should be issuing soon.
Looking forward to the ~$26m H1 earnings (including the $1m for that 28 age book they sent us) - that'll get share price back to $1.30 and those Lemmings and nervous nellies will be feeling a bit sheepish.
(Not really fair calling people Ames though)