These guys are spending huge $ as a % of Revenue to get their brand out very risky when the cashflow and $ don't stack up - following the same 'throw a lot of cash at building the brand' approach as 42 below.
Printable View
Rather large downgrade today....stock did not reopen so tomorrow is going to be painful for those owning the name.
They are pretty much at maximum capacity. As far as I'm aware they are brewing 24/7 on a very small system - something that is incredibly inefficient labour wise. I believe they brew 1200L four times a day. It makes much more sense to have a larger brew system and brew once a day, reducing labour by a quarter (no matter the size of each brew, it takes pretty much the same time).
Good timing for this promo
http://www.moabeer.com/2013/08/buy-m...-of-a-brewery/
10 prizes of 1,000 shares
so not the restraints of a near capacity brewing facility but total overe estimation of how much of the stuff will be drunk.
getting it wrong by 30% is pretty horrendous ... so lets blame the distributor eh
maybe as one poster pointed out it's just too expensive for what it is .... I sort of agree .... even Little Creatures wasn't that expensive.
So now we will see heaps more marketing and promotional activity. That could be interesting as long as they do better than free shares. Look forward to see what marketing guru Ross comes up with
Need to get more punters to convert and become regulars else that new brand new extended brewery isn't going to be too busy.
Well - sales are expected to be down 30% so they can cut out one of those brews.
My comment was a bit tongue in cheek but the point was if you can sell what you have got, a bigger factory isn't going to help. It would be interesting to know if when first commissioned, the larger more modern plant brings down the per unit cost (due to the old one being so inefficient) or whether the fixed costs and excess capacity means they do need to ramp up their sales.
This will be interesting. Ross isn't known for turning a profit (not what he was aiming for) but he is for creating and marketing a brand to drive increased sales. Bad news for him if he cant achieve, especially when combined with Ecoya, or should I say Trilogy since hes now having to rely on the 'bolt on' acquisition.
I wonder how they are going at using the Americas Cup to create US sales.