First test has been passed in less than 2 weeks after the AGM. Hopefully they are this efficient with results from the focus on Onlines channels in China and USA.
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This sounds like an excellent distributor appointment and I'm looking forward to the results of the initial sell-in later this year.
I have no idea at all about what might happen, but here's a blue sky guess: 7000 stores might generate around $1.5 - $2m of sales at start up? Something in that range would be nice kick-off and a great boost to FY21 sales.
What do you think?
7,000 stores are all the stores they supply over all brands. By the looks of their website, Purity deal with probably 300-400 brands......
So Blis will likely only be in a small fraction of these stores in the near term.
The quotes below from the announcement are encouraging. I don't recall anything similar in conjunction with the launch in Oz.
"The launch will be supported through a comprehensive consumer and trade marketing programme that coincides with the build up towards the busy winter season in Canada."
"In Canada we have attractive regulatory approvals that allow significant health claims for our product range."
Nice to see a spring in the step of the share price this morning.
While presumably the one off initial stock filling revenue will look nice in the next full year report it is the recurring and hopefully growing refills that are important.
I will ask that nice Mr Justin Trudeau to use the word 'bliss' in his media comments and speeches.
Today Canada, tomorrow The World.