Originally Posted by
tango
What’s your logic on that? Surely the big cosmetic companies already have plenty of opportunities.
Don’t get me wrong, cosmeceuticals are a growth area but many are already doing it and there are plenty of well established ones available. The microbiome is trendy but it would be cheap for a cosmetics company to do a bit of research and simply add a probiotic that has positive research for the skin into a formulation. Just as they all started adding green tea extract, and then pomegranate, etc.
Same with drinks. Most of the meal replacement shakes now add probiotics. Quicker and easier ways to jump on the trends IMO. No NPD needed. Just add in one ingredient. Bam. Done.
Blis doesn’t have name recognition in this market. It’s much easier to have a grad student spend a couple of days on pubmed to come up with the next hot thing and throw it in. It’s the way they all do it these days