Couta1 said: "PS-Its more a matter of once having bought at what you thought was a fair price at the time and then seeing the price hammered, you then have two choices, sell for a large loss (If your holding a large number) or be patient and wait for the price to come back..."
Or 3rd choice: Buy some more at disciplined stages (say, 10% new lows) to lower you average BP, and hope (in the absence of any real new or big problems affecting the company) the falling sword hits the ground soon!!