Originally Posted by
Ginger_steps_
Xero is building a platform and support to service millions of customers, while remaining 2 steps ahead of the competition as far as functionality, usability and future application goes. They do not want to turn a profit yet because they building functionality we arent even aware of yet, which will attract many more customers in years to come - the increasing expenses are not just servicing customers, its developers going berserk. You dont 'disrupt' the accounting industry by slightly improving it and putting the processes in the cloud - you disrupt the industry by blowing peoples minds - just what xero is slowly achieving! I feel like bashing my head against a brick wall every time profitability is questioned - did they forecast profits? No, will they be profitable next year? No. Will they ever be profitable? 4SHO. When, you ask? Shut up.