Sooo 21st century and not surprising ... middle earth is as cool as italy is to kiwis
Printable View
Glassons does collaborations with Instagram Influencers etc - see this article from last year for one example: https://www.dailymail.co.uk/femail/a...ns-bodies.html
I've started to see some sponsored ads on Insta. Re Glasson app. Looks pretty flash
Glassons have been very social media savvy for a while but I am certainly impressed with these 'collabs'. Here is a bit of amatuer research we could all do. Compare the amount of insta followers/tags Glassons/H&M/Zara/Top Shop etc. have and normalise however you like (I normalised based on revenue).
That does sound like a bit of effort though...
I did look at a few of these collabs for "reasearch" :) But I did see some have 500k plus followers
Getting very tempted here Mr B at 7.30.