I have seen various company reports talking up their ambition in the UK. But really it comes down to my own view that the UK market is closer aligned to the Aussie & NZ markets than the US is. Particularly as they have a similar system of government so only really one layer of taxes, whereas the US every State is basically a different market. The US as I have said before has been very slow to take up Cloud and I think their small business is quite backward or Mom & pop compared to the other three markets. basically I see the UK as easier.
In saying all that, the main driver for me is the SP is now far more reasonable having dropped by around 35%.
So I just see it as far better value.
In saying that, they need to reign in costs & I would employ a cost accountant to go through and trip any fat.
Its fine saying its a growth strategy and I get that, but you should also be lean.
The board would be a good start, its far too big for a company this size.