Originally Posted by
Subway
The key issue is Sky have been so fearful of transforming that they havent preemptively cannibalized their business model, the outcome was always going to be the same.
They could have front footed it, given the infrastructure is already largely paid for, the cost is licensing, they can either change, and accept reduced profit margins, or lose it all.
I know a number of their die hard older subscribers who have now cancelled their subscriptions, these are people that 5 years ago never would have contemplated cancelling, they just couldnt justify the cost for what is essentially a rugby subscription.
Think Fellet should roll on this now, hes done his dash, they need someone with vision before it enters a death spiral.
Note, we use an Amazon Fire Stick with Kodi now in our flat, doesn't matter that someone else is paying for the subscription, until Sky realises their business model is broken, they won't change.