Hi all a couple of articles that might be of interest here...highlighting a few accelerating trends in the automotive industry that were already underway but had not yet been widely adopted. Article from Google and Financial Times.
- People are finding comfort in car ownership – aversion to taking public transport
- People expect to find car deals – lots of searching for “is the best time to buy a car?”
- People want the dealer experience closer to home – the rise of “at home” test drives and video reviews
- People want online car buying and at-home delivery
- Rise of alternative access models like subscription
https://www.ft.com/content/488d5886-...9-36aca26edd1d
https://www.thinkwithgoogle.com/cons...g-coronavirus/