Originally Posted by
jimdog31
Honestly, what they've built in themarket.com is actually a very efficient, sleek and well built website. Credit where credit is due.
The fundamental issue lies in the fact for them to make money from this platform they need other big retailers in NZ to come on board to get the transactional $$ flowing to get the level of commissions they need.
Therein lies the problem. No other retailer wants their customers data to be captured and handled by the warehouse group (albeit themarket).
That's why if you look through the brands there are almost no big competitors to the Whs group, as the Whs group covers quite a large spectrum of retail via its different mastheads.
I believe themarket.com if sold off from the WHS group could actually be profitable, as then other big retailers may be more likely to get onboard.
Whoever came up with the concept of themarket.com i believe underestimate the lack of buy in it would receive due to Whs affiliation.