Originally Posted by
jimdog31
how is this for a marketing strategy?
the market spends huge money on google shopping ads on a large majority of their products (pay per click). The warehouse group also spends big money on these ads accross all their businesses. Google then bids up the pricing
They are effecitvely bidding against themselves on a huge amount of product!!! And in some cases if the customer clicks on both the market link and the warehouse link, they are paying 2 x the cost of that ad.
Now, im no rocket scientist but it doesnt take much to realise that this madness will not be helping either business bottom line.
Sure, top line sales will increase, but so to will the loss on the bottom line
“Turnover is vanity, profit is sanity”