Originally Posted by
mistaTea
My understanding was that they have only done surveys at this point and are considering whether there is a market for a new STB. They seemed pretty keen on the idea, but the media release was based on a 'leaked' customer survey - not a firm commitment by Sky to do it.
Nvidia Shield does look good, but I am still not totally convinced that this is the right way for Sky to go.
Customers are already well served in the streaming STB market, and most consumers tend to favour apps now. So the new Sky GO app (releasing early next year) is of more immediate interest to me.
The one major thing Nvidia does have going for it is that it is pretty good at surfacing content from multiple subs to your Home Page for convenience. So I suppose Sky could leverage that so that when they offer bundles that include NETFLIX, DISNEY+, Amazon Prime etc...all content from those subs could be presented in one handy UI for the user.
If Nvidia can do that well it will solve a big problem for consumers (navigating multiple platforms to find content) and I suspect would be popular and a positive for Sky. The upscaling feature is also a plus.
But if it just ends up being a new STB with a UI that is a bit nicer than Vodafone TV - then no thanks.