Pump and dump?
The share price has reflected ongoing ACTUAL improvements to the business prospects. Previous announcements by PEB show they are at a position where they can sell a better product than what is currently available to a huge market.
If that's "pump and dump", then 90% of share price rises must be the same...
Going back to numbers, remember that if these guys hit 10%, that represents around $100 million in revenue in US$. They want to do this in 5 years, I reckon they could do it a lot quicker though... but I like it how David sets the numbers low. Under promise and over deliver is a lot better than over promising and under delivering (a-laaa Rakon).