Yup. Re-skinning someone else's broadband or mobile offer hardly seems transformational.
The depth of the task at hand etched on Martin's face in the Q&A session....
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I mean, I genuinely think it is happening.
Think about it...
Existing satellite subs with poor internet are going to keep their Sky sub regardless of what is happening in the media sector. Great.
There are thousands and thousands of other Sky subs who are in fibre connected areas...awesome, should be pretty straightforward to upsell to a lot of those.
But then there are the thousands of houses in fibre areas where there is a satellite dish on the roof, but no Sky connection. From previous subs who decided Sky was no longer value for money.
Sending some door to door salesmen with special offers should be a piece of cake - given these houses already have a dish on the roof, getting them reconnected should be easy.
Then there are the wider possibilities for the rest of us whereby bundles that include streaming services could be very attractive indeed.
It is absolutely the way forward, and any suggestion that Sky aren’t serious about offering Broadband, and that they are just playing some kind of weird game of chicken to try force someone to bid for the company is nuts.
If the Board wanted a sale as their ‘exit plan’ they would just commission some investment bankers to go out and find some buyers to get some bidding going.
Now then, if Sky make a success of Broadband + Mobile + Energy...it doesn’t take a huge stretch of the imagination to see a $2B company.
I think that if IFT don’t have a crack at buying Sky they are crazy. But they seem to disagree because they would have had a go at buying Sky by now if they wanted it.
If Ogg is (eventually) proven correct and there are attempts by Discovery and Universal, the price could triple from where it is now and they would still be getting a good deal imo.
Wouldn't the time for a takeover or atleast bid or even an enquiry come at the time the share price was under 14c? Not a lot has changed since. We all know what sky is trying to achieve.
Either they want to see how the broadband and app based etc plays out first. Or they are not confident in Sky's strategy and implementation. If it goes well we will see a big jump in share price and a golden opportunity will be somewhat missed for potential buyers. or the company will sink lower and be not worth buying anyway....
My thought is noone is interested. Atleast at present anyway.
Check your PM mistaTea, my conspiracy radar is going off the charts!
Me right now...
https://www.youtube.com/watch?v=5Kek3GqbsTk