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In terms of diversified products it is very wise to concentrate initially on raw milk and infant milk formula however, when appropriate it can further diversify into products such as yoghurt, dairy food snacks, cheese and ice-cream etc. (I understand ice-cream has been tested in the Aus market, but personally wonder about this as it sends mixed marketing messages. IMHO Yoghurt would be much smarter.)
All the above rely on the A2 brand and associated A2 benefits though. Using A2 milk in value added products is a good strategy, but none of these products would stand up without the A2 milk brand behind them. So not really diversification in my eyes.
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That said, I agree it is early days for this company, and much needs to be achieved, but I am very happy to hold a small amount of ATM in my portfolio.
Nothing wrong with holding a