Originally Posted by
mistaTea
Personally, I think they should get rid of the explicit $15/month fee and bundle it in with their content packages as part of the review on fee structure.
They can't just eliminate the $15/month fee right now because it generates so much money.
But, when they re-jig the bundles and pricing structure I think there is a chance to revisit how this fee is charged. The default is that everyone should get MySky (not the basic Sky Box). I mean, in this day and age the ability to record and series link is the MVP.
Let's see what Sophie and the team can do. I personally think it is bs to charge a customer a $15/month rental fee past a certain point.
Imagine you are a customer for 10 years. Over that period of time you would have paid Sky $1800 for a Sky Box that probably costs them $200. Maybe $250.
I remember reading an old Annual Report when John Fellet was describing the depreciation rules for Sky Boxes. The standard Box is written off over 5 years, however he described how MySky can be written off over 4 years because it has more 'moving parts' that add to wear and tear. Of course, in reality, these boxes last damn near forever.
So a 10 year loyal customer pays Sky an extra $1800 for a Box that probably only cost Sky $200 and doesn't even exist on the books past year 4.
Needs a rethink if they are serious about looking after the customer to cement their loyalty.