Honestly,did any one really doubt that this (pre competition)result would not be good?
The more interesting scenario is where to from here--will it carry on through winners $3?..or settle (result already priced in,for the most part)
With good management ,clever marketing,and realistic pricing,they will hold their own in a tougher ,more competitive market.
But does that mean that they will surge ahead into the share price stratosphere?
This phase IMO is where the rubber meets the road--It is the difference between accounting and financial planning.
Meanwhile all you holders ..go out and buy a bottle of champagne to celebrate what they have done up to now. Congrats.