Originally Posted by
Tripp
Ah the issue with streaming.
So the more people that change to streaming the higher the cost to deliver for sky. With streaming you need to have the content delivery network (CDN's) the more people that signup and stream the higher the cost is.
This is different to satellite. Satellite was a fix cost over a term of the contract with the provider, this fixed cost depends on the number of channels, if they are HD etc. Once you had this sorted you could put as many customers on this and the cost would not increase unless you upgrade channels to HD or added more. So the more satellite customers the lower the delivery cost per sub and the higher the profit.
Steaming is the other way around, higher cost, lower profits per sub.
The starter packs etc tend to be lower cost programs or even "buy this we will give you that" content deals. The starter packs were used to offset the pricing of other packs (i.e. if there was no starter/basic then sports etc would be more).
Also for years people have been saying "let me pay for the programs i want to watch" Now we have Netflix, disney+, neon etc. People are slowly working out that the cost of each different service can be much more than what the pricing is for sky. Content is also now locked behind studio's own streaming services so it's harder to get them in streaming service that does a range of different programs/movies.
Side note: I use to work there :P I am one of the 18% drops in employees :P