Briscoes has another one of their so called sales and sells a customer an electric jug at a so called deeply discounted price e.g.
https://www.briscoes.co.nz/product/1...steel-toaster/
WHS sells you a house brand jug for about half the price and make no claim that its deeply discounted.
https://www.thewarehouse.co.nz/p/liv.../R2637720.html
Which company is a fair and reasonable retailer selling products to families that they need at a fair price and which company is engaging in disingenuous, perhaps even unethical behavior ?
Before you claim that they're different brands I can tell you that if you take the time to compare any number of different items in Briscoes at their so called sale prices with any number of similar things in the WHS at their regular prices it will become clear who is the fairer and more ethical retailer and who is meeting families needs in a fair and ethical way.