I would be very cautious to think success will come to GeoOP because Mark Weldon's involvement. There are plenty of supposedly clued up people who got involved with dodgy finance companies, tech tyros in years past and the like.
The better question to ask is - "What is GeoOPs sales force like?", because from what I can see, its not that impressive. Signing up distribution agreements for a major market like the USA suggest that GeoOP have no idea on how to break into the US market, and/or lack the cash to build such a great sales team.