When Clare says 2014 he means FY14 (Xero financial year) which is at March 2014
March number was 284,000 wasn't it
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I wonder where it will bounce this time. Xero is such a wild stock
I think the point was that it will be quality and features that drives the outcome, and bloody good marketing as you point out. Added to that, Intuit is screwed if they drop the price too far- they're maintaining two platforms and I wouldn't be surprised if they were losing money everytime they signed a new customer. Deep pockets will come into it.
Definitely need to polish the product, make it a tax solution for the U.S. (anyone who has lived there knows that SME's most important relationship is not their accountant, it's their tax advisor), and get some hormone pumped, steroid sucking sales geniuses with targets bigger than their egos on this, and sell the crap out of it.
As as for the share price, at what point is it cheap? Given the U.S. market is behaving like a manic depressive standing on the edge of a cliff, we might some see bargains in the next few months, for anyone who has some cash...