Yes, we know it's great product. Sales revenue depends on how many other people know that though.
I've been reading a book by the ecostore guy. He's a clever guy. He says the difficulty of selling things is that the world is awash with information and people just don't have the time to take it all in.
BLT needs the revenue to keep growing, and that's pretty well always a compound growth curve. Yes, a compound curve can be great at the end, but it takes time to reach that point. The most that the company can do is try to tilt the curve in its favour, but they can't really change the essential nature of compound growth. Publicity is always the key, of course, and maybe these trial results start to add up on that front. We're definitely seeing progress along that curve though.