What Price Peace of Mind ?
Was it Wall Street the movie where Gordon Gekko says "The most valuable commodity I know is peace of mind" ?
Fact is there's hordes of "nervous nelly" flyers just like me that stick with brands they know and trust regardless of whether its logical, efficient, best priced or otherwise.
The dirty little commercial airline secret that I think nobody wants to talk about is that I think AIR and most other airlines take advantage of pricing power in their home market where everyone knows and trusts their home brand. Is this exploitation of well known parochial purchasing tendencies or is this simply good commercial practice ? Who can say after all the airline's primary objectives are longevity of operations and maximisation of profit...
People will chose the price, comfort and peace of mind point that best suits them, no right or wrong answers mate. I wouldn't chose to go to Vietnam so I hope you don't mind that I dodged your question.