Completely agree. My understanding of the Canadians is that they will like this sort of product and health claim. Very interesting to follow.
Also, did people notice the BK18 product in the presentation (p5), which I found here.
http://www.globaltreasure.com.ph/bk18/ Also here,
http://bk18.weebly.com/our-product.html
"Just add water", so it contains dairy ingredients and as such is surely a genuine functional food with Blis? (Or it seems to be dairy, the blurbs are so new that they aren't 100% clear on that.)
"Your Success Starts with BK18™ – Every Morning."
"The development of BK18 has resulted in the most nutritionally bioactive powdered drink available."
"BK18 has been developed to build strong and healthy bodies for children while providing optimal physical and mental health, stamina and performance for adults who lead busy lives. We developed the BioKinetic activity in BK18 for serious people, who need energy and stamina throughout the day and simply can not afford downtime due to illness or being unwell. BK18 has a nutritional profile that would allow for it to be used to supplement the daily diet
or replace a meal such as breakfast. [my stress] Taken daily; BK18 is Guaranteed to Build, Protect and Optimize one’s health and the health of the entire Family – We call it “BPO” to Build, Protect and Optimize."
The Contact page lists Philippines, Malaysia and NZ. It seems to have just got off the ground, so I suppose we shouldn't expect too much traction on this for the next year. Looks promising though, and good to see functional food getting up some speed.