About time we revisited the diagram that Xero Chairman used at the 2013 ASM that described their business model.
I notice that not used any more. Done its dash obviously but I thought pretty good way of telling the Mums and Dads that losses will continue to mount as the push for growth continues, the end result is far better
here it is again. the red dot is where I think they are at the moment on the journal. Somewhere between the blue and the dark grey curve and not very far along the time scale. Position sort of aligned where they put dots on the 'adoption curve' charts at the recent ASM, esp of success in the USA is an imperative.
So keep patient, it all takes time. Do a couta and think of the $100 shareprice in August 2019 (on that diagram more like 2022 I reckon)