Exactly why a merger is inevitable:
Cost - Save on capital and business administration expenses by combining entities into one.
Price - Offer discounted bundles and reward loyal customers thus reducing churn.
Value - Leverage scale and the increased buying power of the business to offer more content and services to customers.
Sky can't achieve these goals as a stand only business.
Sky needs to choose a husband. Who does Sky want to partner up with, Vodafone, Discovery, or Comcast?
Great movie this, watched it the other night...
https://www.youtube.com/watch?v=1dYv5u6v55Y